![Nick DePaula on X: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under Nick DePaula on X: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under](https://pbs.twimg.com/media/FeZtZGWaAAEii3g.jpg:large)
Nick DePaula on X: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under
Hookit - Nike and adidas led all brands by sponsorship value received on social media in May. IPL sponsor vivo fell out of the rankings along with PlayStation, replaced by beverage brands
![Figure 7.3 from How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability Within the Sportswear Industry | Semantic Scholar Figure 7.3 from How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability Within the Sportswear Industry | Semantic Scholar](https://ai2-s2-public.s3.amazonaws.com/figures/2017-08-08/082db43ea7de20f35aacc1448f2ed2ffb8f92f5c/55-Figure6.1-1.png)